Privacy policy

Privacy policy & personal data

We protect our customers privacy and always strive to protect our customers privacy in the best possible way. It is our goal to always follow all applicable laws and regulations for personal data protections. By accepting the policy in connection with the purchase or submission of information, you accept the processing of your personal data as below:

L’Honnête collects and stores information about you that you provide to us when you visit the website, make a purchase from our website or contact our customer service. All personal data is stored within the EU and EES, and will only be used by L’Honnête and our associates. L’Honnête will not sell your personal data to any third parties for advertising purposes.

In order to be able to offer you Stripe’s payment options, L’Honnête will pass to Stripe your personal information, such as contact and order details. This will be provided in order for Stripe’s to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Stripe you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Stripe’s privacy policy.

You can find our privacy policy below.


At L’Honnête AB, we value our customers’ personal integrity and strive to always protect their personal data in the best possible way. L’Honnête AB processes personal data in accordance with applicable laws, including the EU’s General Data Protection Regulation (GDPR). It is L’Honnête’s objective to always comply with all applicable laws and regulations regarding personal data protection. This policy helps you as a customer understand the type of information L’Honnête collects and how it is used. By accepting the policy in connection with a purchase or providing information, you consent to the processing of your personal data as described below.

Data Controller

L’Honnête, registration number 559284-0242, has the ultimate control over all data and has ensured the handling of your personal data through agreements with partners/companies. Therefore, L’Honnête is the data controller responsible for the processing of your personal data and is responsible for ensuring that your data is handled correctly and securely in accordance with applicable legislation.

Where are your personal data stored?

L’Honnête stores all personal data collected from you within the EU and EEA, except as specified in this policy. We do not disclose personal data to third parties unless required by law, to fulfill our obligations to you as a customer, or as specified in the relevant privacy policy. For more information, please refer to the section “Who has access to your data?”

What personal data is collected?

The information we collect is the information you provide to us, such as your name, postal address, delivery address, personal identification number, email, and telephone number. We collect information related to your purchases, such as purchased items, price, date, and store of purchase, as well as returned items. When you contact our customer service or participate in engagements, we also collect information about your personal data in order to fulfill our obligations to you as a customer.

L’Honnête processes credit card numbers but does not store credit card information. This information is only stored by the credit and payment service provider. In cases where we do not have a complete personal identification number, L’Honnête will supplement this information through an external provider for secure identification. L’Honnête automatically retrieves and updates your address information from the population register through an authorized provider.

Personal Data of Children 

L’Honnête does not have targeted offers for children and does not actively collect personal data of children. If you, as a guardian of a child under the age of 16, become aware that the child has provided their personal data to us, we would appreciate it if you could contact us for the deletion of that information. You can find our contact information below.

How do we use your personal data? 

  • We use your personal data for the following purposes:
  • Verify your identity and update your address information.
  • In the case of installment payments or credit, send your information to the credit company, see Terms and Conditions.
  • Process your orders and returns.
  • Send SMS notifications when your order is available for pick-up at the post office.
  • Contact you with delivery updates.
  • Handle delivery and warranty matters.
  • Respond to your inquiries via email or customer service.
  • Conduct analysis and segmentation for targeted campaigns.
  • Send general or targeted emails.
  • Invite you to events.

Storage period 

When you provide your personal data to L’Honnête, you consent to L’Honnête registering and storing your purchases and processing the provided information for the purposes mentioned above. We will not store your personal data for longer than necessary to fulfill the purposes stated above or as long as we are required to store your personal data by law. After that, your data will be deleted. Every 36 months, data provided by no longer active customers will be anonymized.


As part of our marketing efforts, we analyze data, including personal data, regarding your use of our website and your activity on our social media pages (for information about the cookies we use, see “Cookies”) as well as information about your potential purchases. For example, we process your personal data to customize the ads and offers you see based on information about your previous browsing and to develop our products and services.

Furthermore, we and Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”), may use your personal data to evaluate your use of our website and for services related to website activities and internet usage. As we use Google Analytics, your personal data will also be disclosed to Google. As a result, your personal data may be transferred to and stored on Google’s servers located worldwide. Your personal data may therefore be processed on a server located in a country different from the one you reside in. Google may also transfer your personal data to third parties if required by law or when third parties process the information on behalf of Google.

What rights do you have? 

You have the right, at any time (free of charge once a year), to request information about the personal data we have stored, the purposes of processing that data, and information about where it was obtained from. The request to access such information should be in writing and sent to our customer service at the address provided below. To locate your personal data in all our databases, we will need your name, social security number, address, and telephone number. If you wish to have your personal data disclosed for the purpose of using it elsewhere (data portability), please contact

If you believe that the personal data processed by L’Honnête is incorrect or has been processed in violation of applicable laws, you also have the right to request that such personal data be corrected, blocked, or deleted. You can do this by contacting our customer service at

L’Honnête is obliged to retain personal data for accounting purposes for 7 years in accordance with applicable accounting laws and may therefore, in some cases, be required by law to process your personal data even if you have requested its deletion.

Who has access to your personal data? 

Your personal data will not be transferred or sold to third parties for advertising purposes. However, your personal data will be disclosed to third parties if necessary to provide services to you, such as suppliers within:

  • Transportation – to securely deliver your ordered products.
  • Payment solutions – if you choose to pay in installments, we will forward your social security number to payment and credit companies that require it for credit assessment and the establishment of related credit agreements.
  • When using Stripe’s payment methods, L’Honnête needs to share personal data such as contact and order information with Stripe. This is to allow Stripe to assess if their payment methods can be offered to you and to tailor the payment methods to you. More information about Stripe can be found here. The use of this information is governed by applicable data protection laws and Stripe’s policy.
  • Authorities – to fulfill our legal obligations, such as PostNord, the Swedish Tax Agency, or other authorities.
  • IT services – to provide services necessary for our operations, technical support, and maintenance.
  • Marketing – for analysis of your personal data and distribution of offers. We may also disclose your personal data to third parties for the purpose of updating and adding information from the national population register or other public registers to facilitate our ordering process when you place an order in our webshop.


A cookie is data that is sent from a website and stored locally in the visitor’s browser while visiting a website. When the visitor returns to the same website, the data saved in the cookie can be retrieved and update the website with the visitor’s previous activities. We use cookies to facilitate traffic analysis on and to enable you to shop in our e-commerce. We also use them to create a better user experience, which may include saving information from previous visits to and the pages you have visited. We primarily use the following cookies: 

Functional cookies 

You should consent to the use of this type of cookies. Our website and its functions require them to work as intended. Without these cookies, you cannot shop through our e-commerce, and they help improve the user-friendliness and performance of the web pages, as well as enabling various functions. If you do not agree to us using cookies in this way, you should change your browser settings to not accept cookies. You can also choose to delete cookie files placed on your computer at any time. Read more about this in your browser’s help section regarding cookie management.

Third-Party Cookies 

This type of cookies comes from a third party. At L’Honnête, they are primarily used for analyzing our visitors’ browsing on our website. An example of a third-party cookie is the one associated with Google Analytics. This cookie helps us see how you, as a visitor, navigate to our shop and which categories you visit.

How do we protect your personal information? 

L’Honnête takes the technical and organizational security measures required by law to ensure that your personal data is not manipulated, lost, destroyed, or accessed by unauthorized individuals. Our security procedures are constantly updated in line with technological advancements.


On, you may find links to external websites over which L’Honnête has no control. These websites are not covered by this policy. L’Honnête does not take responsibility for the content of the websites linked to or from L’Honnê Please make sure you understand the terms and conditions of these individual websites.


If you have questions about how we handle your personal information or if you want to port your data, please contact Regarding the handling of personal data, you can also contact the Swedish Data Protection Authority,, which is the supervisory authority for this matter.

Our adress is:

L’Honnête AB
Skaraborgsvägen 3D
506 30 Borås
Tel: +46 (0) 7 23 24 10 50